01
Primary crest
The circular San Jose Football Club mark anchors the brand across web, social, uniforms, and official club materials.
San Jose Football Club · Est. 2026
Built for San Jose. Made for football.
A player-first football club for the South Bay — carrying the deep navy, metallic gold, and white identity of San Jose FC.
A premium club identity for ambitious players and a proud city.
The SJFC brand system centers on the circular San Jose Football Club crest, the standalone SJ monogram, and a navy/gold/white palette built for kits, signage, digital, and community events.
02
SJ monogram
A simple secondary mark for small spaces — hats, avatars, training gear, and mobile-first moments.
03
Navy + gold
Deep navy, metallic gold, and white create a classic football look with a premium South Bay feel.
Programs launching around every stage of the game.
From first touches to high-performance environments, San Jose FC is being built to grow with its players.
YOUTH
Academy
Age-appropriate technical development and competitive team environments.
CAMPS
Clinics & camps
Focused training blocks for ball mastery, decision-making, speed, and confidence.
CITY
Community football
Events and partnerships designed to make the game more accessible across San Jose.